Furniture companies need to be clear that furniture e-commerce is in a period of rapid development. With the continuous advancement of information technology, e-commerce is a business model that is in the ascendant. Furniture companies want to quickly get rid of the overcapacity, they must try their best to develop e-commerce.
The development of e-commerce by furniture companies can enhance the performance of store sales and contribute to the overall development of the company. The combination of online and offline is the most suitable sales model for furniture companies at present, which guarantees the smooth flow of information and the wide range of customer sources, thus promoting the progress of enterprises.
According to Yubo Zhiye Market Research Center, for furniture companies, the e-commerce attack only means changes in the marketing environment and coping strategies. Namely: how to use the network to promote, expand, and sell their own products, greatly reducing operating costs; how to seize the more rational purchasing psychology of consumers, the right medicine ... and from the current trend, "e-commerce + store business" The integration of development has pointed out a new direction for the channel construction of furniture companies.
As the most important resource for marketing has been changed, the pattern of the furniture industry has been broken, refactoring the market "love you not to discuss." The game relationship between e-commerce and store dealers may shift from the current “zero-sum†relationship to “competition†and eventually use the advantages of each other to occupy the market. This may be a development direction in the future.
We must stand at the height of corporate survival and development to understand e-commerce, rather than looking at e-commerce from the perspective of selling furniture. The reason why many enterprises fail to "electric shock" is not the problem of e-commerce itself, but the problem of self-knowledge.
Whether the furniture industry is suitable for e-commerce has always been a controversial topic. On the one hand, furniture products because of their large size, heavy weight, high requirements for after-sales service and experience limit the development of furniture e-commerce; on the other hand, pure furniture e-commerce rapid development, not only on the Internet, but also began to try Open an offline experience store. In this year's "Double Eleven" Tmall sales top ten, the furniture brand has two seats.
Furniture e-commerce has a great influence on the offline market share. Therefore, Dongguan furniture companies have to start to find the way to break the bureau. Many people in the furniture industry believe that the future integration of the furniture industry online and offline will be a general trend, and will gradually move toward the "big network, small entities" pattern.
Is it necessary for furniture companies to "electric shock"?
E-commerce has been developed in China for more than ten years and has been deeply integrated into the lives of ordinary citizens. However, the road of “electric shock†in the furniture industry in Dongguan has not been smooth.
Due to the large size and heavy weight of furniture products, the requirements for after-sales service and experience are high, which limits the development of furniture e-commerce. In particular, many furniture brands in Dongguan are taking high-end routes, and consumers often have higher experience requirements when purchasing high-end furniture.
For a time, whether furniture companies need to do e-commerce has become a hot issue for many companies. In fact, Dongguan furniture companies have “electric shock†and there is really no case of special success. For example, among the traditional furniture enterprises that tested water furniture e-commerce earlier, there were many leaders in the industry such as City Window and Novartis Furniture, but these attempts did not make real money for these enterprises. These attempts have not been smooth, and many companies that are interested in "electric shock" have poured cold water.
However, in recent years, with the rapid development of furniture e-commerce such as Lin's Wood and Merlot, traditional furniture companies have to pay attention. Because the market demand is relatively fixed, if online peers sell more, offline merchants will sell. The less you get. In the past “Double Elevenâ€, Lin’s Wood and All-Friends Furniture E-commerce entered the fourth and tenth places in the rankings respectively. This figure proves the market opportunity in the field of furniture e-commerce.
From the forecast report of China's furniture industry development, it is clear that the online sales of furniture is a sure future trend, especially with the development of e-commerce, logistics distribution and third-party furniture installation services are gradually improving, largely making up for furniture. The short board in the development of e-commerce. For example, in the past, large-sized furniture such as mattresses were used as logistics channels. After the products were delivered to the logistics points of the receiving city, consumers also needed to rent their own cars to transport them home. But now many logistics companies can send large ones like express delivery. A piece of furniture is on the door. Third-party companies such as Haier Rishun have even pushed the product distribution and installation and debugging work, which has brought great convenience to furniture e-commerce companies and consumers, and even greatly reduced the operating costs of furniture e-commerce.
The furniture industry is not a profiteering industry
In the first half of 2014, China's overall building materials sales decreased compared with the same period of last year, and the furniture exports of some second- and third-line furniture brands declined significantly. As the downstream industry of real estate, the furniture industry often has to be transferred to the furniture industry in a few years. As the growth of the real estate industry slows down and prices fall, the furniture industry will also feel the same.
However, just as traditional furniture companies are clamoring for a tight day, cross-border entrepreneurs and investors of the Internet have entered the furniture industry with high-profile, claiming that they will use the spirit of the Internet to subvert the traditional furniture industry. The Liwei family, who called himself "Internet Carpenter", held a press conference to announce that the brand had obtained the A round of investment in Xiaomi.
Then, whether the furniture industry is really a profiteering industry, the advantages of furniture e-commerce are indeed obvious, especially the coverage of the network is wide, sales and purchase are quite convenient. Compared with the tens of thousands of square meters of furniture stores, furniture e-commerce can be described as lightly loaded.
Because of the high after-sales service costs in the furniture industry, it is impossible to maintain profiteering in the face of an increasingly transparent Internet.
Many industry insiders also analyzed that, in fact, with the fierce competition in e-commerce, the cost of selling products online is also increasing. Since furniture e-commerce often has high drainage costs, these costs are somewhat close to the cost of e-commerce and traditional channels. In addition, some furniture is also sold at a high store for a reason. On the one hand, the furniture brands entering the hypermarket have various costs such as shop rent, labor cost and decoration cost. In addition, some brands have smaller sales, so you need to increase the price to avoid losses.
Ningbo home network editor, the article comes from the Internet.
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