Smart locks to buy ideas - look at three generations of consumer attitudes

Throughout the “90s,” “80s,” and “70s,” the lifestyle and outlook for consumption, the answer may be revealed in three movies and television dramas. "Little Times" is specially tailored for the "post-90s" period. The gorgeous scenes, luxurious styling, and the concept of "material desire" make the "90s and the next generation" very enjoyable; the first half of the year is "80." After the "personal experience to create, talking about the emotional drama of sadness and joy of separation, the hero of the film, luxury cars, luxury homes, brand-name watches; goddess of boutique fashion, brand bags, high-end fitness clubs and Japanese food restaurants, so that after 80 family to see The blood boiling. The smart home products implanted in the play are enough to endorse the high-quality life after the 80s; and the post-70s drama "Happy Life of the Laoma" is a panoramic record of the life of the people in Shanghai. In the great changes of the times, face the game of money and life, soul and wealth. The wonderful interpretations of Hai Qing and Lin Yongjian and He Saifei of the “Wife of a Daughter-in-law” will interpret the 70-year-old pragmatic concept of diligence and consumption to be close to the people.

After 90: "Advanced Enjoyment" Consumption Concept

Lifestyle: Satisfying curiosity and social interaction

Compared with “post-80s”, the superior living conditions and growth environment of “post-90s” have determined that their vision is more original, their knowledge is broader, and their actions are faster. It can be said that "post-90s" not only knows how to enjoy, but also how to practice and fight, constantly "seeking for self" value and release individual potential. Their attitude toward the "circle": Behavioural, seeking independence. Strong self-awareness, eager to prove that he is different; emotionally, seeking care. Eager to communicate with parents or close friends and gain a sense of belonging and identity in the group.

Consumption model: Pay attention to social interaction, eager to have a smart lock that “goes free”

After 90, he was good at adventures, keen on advanced consumption, and emphasizing on the way of ethnic values, such as “exercise the body” and “love to travel”. When they appeared, they would pay for the label. What is consumed after 90 is not the product itself, but a value or identity. The intelligent door locks not only meet the frequent attributes of their social interaction, but also have a stylish and convenient experience. Going out of the sport without keys, hands are the key; go home and open the door with a fingerprint or password, instantly and easily start; friends visit, send a one-time password, any salon or PARTY any transition, want to come, want to go away; about A few friends on holiday, open the vacation mode, you can remotely check the door lock dynamics, if there is a sudden danger can also be the first time to know, to meet the free and unrestrained life.

After 80: "Experience Supreme" Consumption Concept

Lifestyle: Satisfying psychological needs and quality of life

At the height of the Internet, most people after the 80s have entered the age of 28 to 30 years. Faced with the pressures of schooling, work, life, children, and both parents, the biggest daily expenses are car loans and mortgages. The disposal of deposits and bonuses is also well-planned: 27% of people will choose to travel on vacation and enjoy the pleasure of travel; 28% will continue to improve their professional skills and new knowledge; 12% will choose to honor their parents , To fill up the parents to buy a house or health care; there are 33% of people who are good at financial planning, they can always make a lot of money in the stock market, property market, a variety of financial products.

Consumption model: focus on emotional expression, eager to choose a "big housekeeper" smart lock

After 80, most of the only children were children, and they paid close attention to family members and friends. The social circle was relatively limited after 90s. They are generations who focus on scientific financial management, pursue quality of life, and pay attention to the education of their children. Work is busy on weekdays, and various trainings for children are also in full swing. Their choice of smart products focuses on simplicity, beauty, time and efficiency, and can cover the needs of various life scenarios. The smart door locks, in line with their psychological expectations of intimate stewardship. The owner remotely checks the door lock status by using the smart phone APP. Whether the door lock is closed, when the child arrives home, when the parents return home for shopping, how much electricity is left in the lock, and whether the courier delivers fresh ingredients and daily snacks on time.

After 70: "Pragmatism" Consumption Concept

Lifestyle: Meeting Real Needs and Simple Life

The impulse to reject the arbitrary impulse consumption is the virtue after the 70s, and their lives are more focused on minimalism. The concept of consumption also pays more attention to practicality and credibility. The concept of consumption that has been formed for many years is not to say that reform has changed. Ten million assets have chosen to take the train, but they can choose to ride a luxury car; children's birthday parties, refuse to waste extravagance and links fancy; go to the hotel for dinner, it is better to do a few delicious dishes at home. Do not like ilistic formalism and are keen on a low-key, pragmatic approach.

Consumer model: Focus on practicality and security, eager to buy a "long-term property" smart lock

In order to purchase a smart door lock with high performance-to-price ratio at home, the consumption characteristics of the post-70s are sufficient. Product quality, brand reputation, application scenarios, stable performance, long service life, and scientific research. After a detailed inventory, they chose the smart door lock. The door lock has no electricity, shaking the handle up and down automatically; distant relatives stay for a few days, send September 5th -10th, open the door to the password; door lock is abnormal, was spoofed by criminals, trial and error five times automatically locked; long life Up to 8-10 years, life is guaranteed, there is no need to always replace the lock; if you move a new home, the door lock takes away the installation, do not have to spend money to buy the lock; there is vacant room, to set the unlock password for the tenant, such as October 1st - December 30. If the rent is delayed, there is no need to rent, the door lock code is automatically frozen, and the tenant cannot enter the door. For the 70-year-old consumers, only the lock that meets the actual needs is the real smart lock.

Conclusion: A good script must be the epitome of real life. It tells the story of the film and television carrier and shows the changes of the times with home furnishings. Outside the play, all of them communicate the intelligent life. Shake the light to meet the needs of people in different times for convenience and safety. Shake smart, know you better than you!

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