3M joins Alibaba to enter the enterprise cloud distribution platform

The name of the 3M American company of diversified industrial companies may not be familiar to everyone. But with the posting of stickers, tapes and rags, the image of this company has suddenly become vivid. Today, 3M intends to use Alibaba on the 1688 website to create a new mode of cooperation. 3M is like a seller on Tmall. Thousands of dealers and distributors have become the service targets of Ali and 3M. Buyer".
Recently, 3M and Alibaba jointly launched the 1688 brand distribution cloud platform and established the 3M official brand station, which is the first brand station established by the company on the 1688 platform. Ding Wei, vice president of industrial products at 3M China and Hong Kong, said that unlike the previous 3M stores on 1688, the new cloud platform mainly serves more SMEs, enabling them to find the products they want faster. “3M's industrial range is too broad. If you rely on traditional distribution channels, it is difficult to get more imports and exports. Combined with Ali's technology and practical ability, new sales demand will increase.”
Ding said that Ali is doing an underlying service that can provide data analysis and strategic decision-making for the other party. It can also use video to explain the function of a product, so that more practical products can be displayed at a glance. It is very important for distributors and distributors. For example, everyone uses a mobile phone now, the brightness of the screen can be adjusted at any time, and 3M has a mobile phone brightness enhancement film that allows the light to focus and become brighter without increasing power consumption.
Secondly, Ali has a very deep understanding of SMEs. It is assumed that 3M is difficult to reach factories and schools in third- and fourth-tier cities. Ali can provide such an entrance to 3M. At the same time, the other party can quickly understand 3M products after entering the website entrance. Liu Fei, vice president of Alibaba's B2B business group and general manager of 1688 business unit, said that he has been to some third-tier cities, and there are more than 3,000 companies that only produce hot water bottles. This city relies on 3M existing distributors. It is difficult to cover.
Third, 3M dealers who have accumulated in the past can slowly transition to this new platform. In the past, 3M manufacturers may only order and pick up the goods. After joining hands with Alibaba, dealers can use this interface for financial and logistics services. Liu Fei said that the construction of this platform is not to achieve a share with 3M in the distribution business, but it can indeed enhance the meticulous service to dealers by introducing financial services, rookie logistics and so on. Under this model, brand owners can not only operate distribution channels and dealers online, but also realize e-commerce, and also combine the service capabilities of offline dealers to cover a wider range of third- and fourth-tier cities through Alibaba channels. . “In addition, in addition to flexible setting of discounts according to membership level, product line and single purchase amount, and finally forming a long-term cooperative relationship between the two parties, the brand distribution cloud platform will also provide large-value payment, payment and other payment for both parties. And financial services to meet the needs of customers in different scenarios."
The 3M stationed in the 1688 brand distribution cloud platform and established the platform's first brand station will help 3M to promote its B2B distribution channel to the Internet faster, and further increase the flexibility of 3M online and offline business conversion. For online authorized dealers who join the brand station, 3M will also launch a series of support programs to help them increase exposure and expand their customer base. At the same time, they will jointly provide Alibaba Business School with free training programs.
Alibaba 1688 is the world's first platform for more than 120 million Class B users, generating 150 million online views per day. It is understood that after the first 3M settled in, ABB, Stanley, Ingersoll Rand, etc. will also land on the 1688 brand cloud distribution platform. According to industry insiders, since the launch of the vertical open strategy, 1688 is gradually building a complete ecology. Its vertical depth is very strong, the division of professional services is obvious, and the characteristics of market stratification are clear. This is exactly what it is. It is the reason why many multinational giants have come to the fore.

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