Prediction: The “cold wave” of the stone industry is still in the first half of 2013

The overall slump in the stone industry is an indisputable fact. The world's largest stone base is at its most difficult time. Most production and processing companies are slowing down, sales are falling, and some companies are facing bankruptcy. Both manufacturers and dealers are looking forward to the end of the industry's "cold wave", and the dawn is coming.

Looking at the domestic economic situation, especially the real estate market conditions, combined with the actual situation analysis of the stone industry, for the stone industry, it is estimated that the first half of 2013 will be more "cold".
At the end of 2012, although the stone industry has also seen some thriving scenes, all enterprises that implement brand agency system, especially composite board enterprises, have not been affected by the real estate downturn. Instead, they have risen against the trend and the production and sales situation has advanced by leaps and bounds. Create their own "spring." But overall, most companies and dealers are having a hard time.
The country's effective regulation of real estate began in the second half of 2012, and its impact on the stone industry is usually delayed by six months to one year. In fact, the engineering business of stone enterprises this year is actually a real estate project in 2012. Under the circumstances that the overall control policy has not been relaxed, the developers did not get the land in the first half of 2012, and the situation will be clear in the second half of the year. Only in the first half of 2013, the stone industry will be more difficult than this year. It faces the situation of no projects and no engineering orders. Even if the environment improves, the developers are not developing, and the situation is still very serious.

The shock of the real estate market allows the redistribution of stone market resources to come early

The “shuffling” of the stone industry is the inevitable result of the development of the industry to a certain stage, but the shrinking of real estate in these two years has accelerated the pace of “shuffle”. In 2008, affected by the global financial crisis, like other industries, many companies in the stone industry closed down. In response to the crisis, the state has introduced a series of policies to stimulate the economy. The stone industry has ushered in a very valuable adjustment and development opportunity, but the result is that the industry has not been effectively adjusted. The stone enterprises have increased by geometric series and the competition has become more and more intense. Now, with the decline in the total demand for stone consumption, the stone industry is facing another round of “shuffle”.

In the current crisis, the security of collection should be the first

All stone enterprises must innovate ideas and adjust their development strategies in time to cope with the current industry crisis. For example, the production and marketing status of our Wanli Stone Group is still very good this year. The sales and tax payment have increased significantly compared with the same period of last year. The reason why we can achieve such results is because we have made a lot of adjustments this year.

Brand agency and customization are the two legs of the industry out of the "winter"

Brand agency system is a trend, it has its inevitability, but because of the different characteristics of the industry, in addition to the implementation of brand agency system, some industries need to expand other models. Volkswagen's products (such as ceramics, sanitary ware, etc.) can take the road of branding, which is an inevitable direction; however, some non-standardized and personalized products (such as stone) may have to rely on traditional channels.

In the past, we were sales-oriented. This year, we focused on collections and took the safety of collections as the first priority. In the international market, we focus on emerging markets, especially the fast-developing ASEAN market; the domestic market is dominated by the central and western regions, because the central and western regions have the policy support of the “central rise” and “western development”. The impact of real estate regulation is relatively small, and infrastructure construction projects will be significantly more than the eastern coastal areas most affected by regulation.

Everyone said that it is more difficult to standardize the stone industry. It is difficult to make this natural resource of stone, and its consistency and stability are relatively poor. For example, ceramic tiles, the same product can produce tens of thousands and hundreds of thousands of square meters in a row, but in the stone industry, it is difficult to achieve a large amount and stability in any variety. The standardization of the industry is mainly difficult in naturalness and uncertainty. But this is precisely the charm of stone. Relevant people in the industry believe that standardization and customization are parallel, low-end products, relatively small color variations and changes, and products that are easily accepted by customers can be standardized. High-end customers are more critical, and the changes are better.

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