China's hardware companies gradually transferred from domestic trade to domestic sales

China's hardware companies gradually transferred from domestic trade to domestic sales In recent years, a growing number of Chinese hardware companies have started shifting their focus from foreign trade to the domestic market. This transition is being driven by both necessity and opportunity. Some smaller manufacturers are forced into this change due to declining international demand, while larger, more established firms are using this moment to re-strategize, refine their brand identity, and explore new market channels. The Canton Fair has long been considered a key indicator of China's foreign trade performance. Historical data suggest that its transaction volume closely reflects the overall trend in exports. However, the results from the 105th session of the Canton Fair indicate a continued decline in export activity, with an overall drop of 20.8% in the first phase of this year. The European Union and Japan saw even steeper declines—over 35%—while exports to Australia and the U.S. fell by 11.2% and 4.9%, respectively. These numbers signal a challenging environment for traditional export markets. At the same time, there are warning signs about emerging markets as well. While some regions like Argentina, India, and ASEAN showed growth, others such as Russia and Brazil experienced sharp drops—42% and 35%, respectively. These declines are even worse than those seen in Europe and Japan. This suggests that the global economic slowdown is affecting both developed and developing economies. Since the fourth quarter of last year, the financial crisis has begun to impact emerging markets, albeit with a delay. This lag has contributed significantly to the drop in China’s exports to these regions. So far, there’s no sign of improvement in these markets, which means the risks for Chinese exporters remain high. Jin Bai, an integrated marketing consultant, explains that transitioning from foreign trade to domestic sales is not just about selling products domestically—it’s about entering an entirely new market. Building a brand, establishing distribution channels, and creating a local team all require starting from scratch. Many foreign trade companies find this shift extremely challenging. They often lack the necessary product portfolio, brand recognition, distribution networks, and experienced teams. As one company executive put it, “It feels like we’re starting over again.” This transition is not easy, but for many companies, it may be the only way forward in a rapidly changing global economy.

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