At present, although China is the largest hardware producer in the world, there are not many high-precision and high-efficiency products. The phenomenon of low level and low added value is very common, and brand marketing is also seriously lagging behind. Especially in the lock industry, due to the low threshold, the lock industry products are flooding and the fish are mixed. The author reminds hardware companies that in order to improve their competitiveness, they must expand sales channels and develop high-end products.
1. The lock industry has low threshold and patent protection is weak.
Due to the low barriers to entry in the lock industry, patents are less protected. Even if the hardware locks company has an advanced patented technology, similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. Infringements in the lock market will happen from time to time. And the hardware lock market lacks brand awareness, the hardware market is everywhere, there are brands, no brands, in short, it is a mixed bag.
Second, lock companies are the key to mutual cooperation between the door and the enterprise
Although the door and hardware locks are all downstream industries of the real estate, but from the supply and demand relationship of the market, the hardware lock enterprises are subordinate to the door enterprises. After more than 10 years of development, the strength of the door enterprise is increasing, and its channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, the traditional hardware lock channel has long been unable to meet the needs of the door enterprises. Therefore, today's hardware lock companies should not stop at the demand level of previous years. They must have the awareness of advancing with the times and catering to market demands, read the heart of the door enterprises, and grasp the market demand of the door enterprises. In this way, we can seize opportunities, increase sales and expand market share. Therefore, cooperation with the door enterprises is very important.
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