Informatization of manufacturing industry cannot be slack in the financial crisis environment

Beijing Software Industry Automation Research Institute Software Engineering Research Center is one of the important business units of Beijing Machinery Industry Automation Research Institute. It is the "NERC-MA ERP Development Room" of Manufacturing Automation National Engineering Research Center.

The world financial crisis triggered by the US subprime mortgage crisis is still spreading. The credit crunch in developed countries, the slowdown in market demand, the bankruptcy of enterprises, the rise in unemployment, and the further deterioration in demand. It is an objective fact that it is a fatal blow to Chinese export-oriented manufacturing enterprises, especially export processing enterprises without core technologies. In the face of the international financial crisis, the Chinese government has adopted a series of positive economic policies and monetary policies, invested 4 trillion yuan to stimulate domestic demand, and introduced the top ten revitalization plans. These measures now have positive effects. From the perspective of GDP operation, In the first quarter of this year, it fell to a minimum of 6.1%. In the second quarter, GDP is expected to be close to 8%, showing a relatively obvious rebound. From the trend of industrial production, the industrial added value above the scale (annual output value of 10 million yuan or more) recovered from the lowest point of 3.8% in January-February this year to 8.9% in May this year. China is expected to emerge from the financial crisis first, but the impact of the financial crisis will continue for some time. In the context of the financial crisis, should manufacturing informationization be done? The answer is yes, manufacturing informationization can not be slacked.

1. Product innovation needs informationization
In the financial crisis environment, demand is decreasing, competition is intensifying, and what is the basis for winning orders? Relying on product technology innovation. Incorporating information technology into products, such as digital sensors, microcontrollers, microprocessors, PLCs, NCs, and digital communication interfaces, can greatly improve the mechatronics, digitization, intelligence, and networking of products. Get rid of imitation, achieve independent innovation, and improve product market competitiveness.

Through CAD/CAE/CAPP/PDM technology to improve product design level, design speed, design quality, and meet customer's individual needs, this is an indispensable weapon for enterprises to implement differentiated strategies.

2. Cost leadership needs informationization
Under the financial crisis, the cost leadership strategy is an inevitable choice for enterprises. However, under the traditional manual management mode, due to the backwardness of logistics management and production planning, enterprises generally have a long production cycle, high stocks in stocks, large liquidity, material utilization, low equipment utilization, and high product costs. The cost management is extensive, and there is no prior planning, in-process control, and post-event evaluation. Through the ERP system, implement scientific production planning and control, minimize procurement and production cycle, reduce inventory capital occupation, and minimize cost by increasing cost and advantage of market competition through advanced cost planning and control.

3. Quick response to customer needs requires information
Responding quickly to the demand date of customer orders and responding quickly to customer service needs is a weapon for manufacturing to win in the financial crisis.

The use of information technology, the application of advanced production planning control methods, the realization of the entire supply chain planning coordination and optimization, electronic procurement, material transportation optimization, shorten product delivery time, is a quick response to customer needs, is a strategic choice to improve competitiveness. Through customer relationship management, we realize the whole process of after-sales service, online service, online monitoring of equipment, and self-service, transforming traditional manufacturing into modern manufacturing service industry, increasing sales revenue and improving customer satisfaction.

Today's manufacturing informatization is no longer a icing on the cake, but a guarantee for companies to keep fit. The international financial crisis has had a negative impact on enterprises, market demand has decreased, and information investment has been difficult, but just like the children of poor families have to go to college, the only way to fundamentally change their destiny. Moreover, China's economy has stopped falling and rebounded. The top ten revitalization plans are producing positive results. The manufacturing industry, especially the equipment manufacturing industry and automobile manufacturing industry, have not been affected much. Because of the financial crisis, the information budget is reduced. unwise.

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