Livelihood development urges wallpaper industry
According to Mr. Ren Changqing, executive vice president and secretary-general of the China Building Decoration Materials Association, in 2010, China's domestic wallpaper production reached 160 million rolls, about 848 million square meters, with a growth rate of more than 100%, and successfully exceeded 10 billion in output value. With the continuous development of China’s economy and the continuous improvement of the quality of people’s lives, wallpaper, the darling of European and American home furnishing, has begun to penetrate into the Chinese people’s consumption concept. The rapid development of home decoration in China will drive the development of wallpaper decoration materials industry and become one of the industries with the highest degree of marketization in China. The industry has a high degree of correlation, and it is related to public interests and health security. General manager Zhang Weigang of Ruibao told the reporter that Ruibao and many pillar companies took root in the industry for more than ten years and witnessed the development of the industry from small to large and from bad to great. It also saw the rapid progress of the Chinese economy and the people’s livelihood project in the past decade. With each passing day.
According to the report of the National Bureau of Statistics, at present, home improvement, tourism and education have become the three major consumer hotspots in the country. According to the statistics of the People's Bank of China, in recent years, home improvement and education, medical care and pensions have become the three major goals for residents to choose to save. In 2010, China Building Decoration Association estimated that the total value of architectural decoration for the whole year reached 200 billion yuan, and the stock of home furnishings reached 800 billion yuan. In 2011, the scale of China's national packaging market will further expand. Relevant experts believe that during the “12th Five-Year Plan†period, the home improvement industry will still maintain a growth rate of over 20%. The home improvement industry has become a new national economic growth point that drives consumption, drives investment, increases employment, and expands domestic demand. It is not difficult to see that the market value of billions of value-added wallpapers is only the beginning. With the development of transparency and standardization in the market, the combination of wallpapers and other interior decoration materials has advantages such as strong decorative effect, simple construction, and environmental protection and sanitation. Therefore, it is not far away. In the future, the total market for the wallpaper industry in China will grow into a geometric progression.
Ten billion yuan output value after the original original urgently
The wallpaper industry has always played a leading role in exotic goods, and the development of the Chinese economy requires the common support of the rise of the national industry. Although the output value of the industry has broken 10 billion, market share still has a lot of room for expansion. Only when the transition from imported products to independent original products can achieve the true rise of the industry, and then there is greater room for growth. This is also for every wallpaper. The common understanding of industry elites.
In recent years, China's wallpaper companies have continued to explore, using technological innovation as a means to increase the technological content of products as the core, integrating international trends, constantly innovating and seeking to re-grow and grow. According to Mr. Ren Changqing, under the influence of several pillar companies in the industry, major manufacturers have begun to compete to produce original products independently designed and researched and developed. Plagiarism, copycat and other bad habits have been effectively contained.
As a leader in the industry, Ruibao has always been at the forefront of the industry in terms of original design, from the auspicious cloud series launched during the Beijing Olympics, the Pleasant Goat and Big Big Wolf children's series launched with the cooperation of Guangzhou Original Power, and the recently launched stunning series. Each original product has become a hot commodity in the market, and the stunning Allure series has also won the “Best Design Innovation Award†and “Winning Award†in the “2011 China Wallpaper Industry Design and Development Competition†at this conference, demonstrating Ruibao. The strength of the design. Zhang Weigang firmly believes that in the future, Chinese wallpaper will become the main force in the wallpaper market with a unique style and trend.
Industry self-regulation safeguards sustainable development
The faster the industry develops, the more industry problems it faces. The wallpaper industry is developing at a high speed, while the integrity management and industry norms have lagged behind. The price of products is confusing and the construction quality is uneven. These problems make consumers once love and hate wallpaper, and cast a shadow on the future of the wallpaper industry.
To eliminate the dissonance in these industries, the most direct and effective way is to initiate industry self-regulation. As early as last August, Ruibao took the lead in the industry to launch a “three unified†policy of unified and transparent retail price, unified service standard for sales, and eight-year after-sales warranty. Not only has it established a benchmark for integrity in the industry, but also for Ruibao. In the past half year, the company's turnover has increased by 30%. Under the call of Ruibao, several major companies in the industry have responded to create a transparent and comfortable consumption environment for consumers to work together and let the unspoken rules have no place to live.
It is undeniable that China's wallpaper industry's output value of billions of billions can not be separated from the industry self-discipline, but the industry standards and standardized management also allow the industry to enter the track of sustainable development. Ren Changqing stated that in this virtuous cycle of market environment, the Chinese wallpaper industry will not be far from the next peak of output value.
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