Building sanitary ceramics industry

Recently, the building materials industry sales market seems to be a twin venture. Some supply shortages are eager to expand production capacity, and some have continued to decline in inventory. Brands such as New Pearl, Hongyu, Bode, Marco Polo, Jin Yitao and other brands are in a situation of tight delivery. Some pottery enterprises including Jiangxi Gao'an and Shenyang Faku are also goods that rotate.

Why is there a situation where the sales situation is twofold? The main reason is the products and channels. A well-sold brand is nothing more than a good quality and a wide range of channels. Hongyu Ceramics, like its stable quality and rich product categories, has penetrated into county-level cities and spread its footprint. It has brought tremendous sales force to the company and has sold tens of millions of yuan each day. At the same time, those brands that do not sell well are because quality is not guaranteed. In order to reduce production costs, various unconventional measures have been adopted, many costs have been saved, and the quality of products has declined. Unpopular, and dealers are discontented and eventually abandoned. However, even if the quality is improved, if you do not improve the channels and train as many excellent distributors as possible, even the best products may not be able to sell well. As for brands, through many years of exploration and development, quite a few marketing executives believe that brands with no channels are pale and powerless. Only by making great efforts to develop channels, will the brand's value have its own strengths.

Another doubt has not yet been clarified is that the overall economic trend in the first half of the year has fallen. Why can the ceramic products be sold all the way? How long can the heat last? The author is very worried. Because the recent sluggishness in many industries has triggered a series of social contradictions, China's economy has been rushing for 30 years. Today, whether or not it has been exhausted has shown that many cities that once had a booming economy, such as Wenzhou, Ordos and other places, are invariably the same. There was a phenomenon where companies closed their doors, their bosses went rampant, and people gathered. The once glorious “first village in the world” Jiangsu Huaxi Village was no longer lively, and many factories were suspended. The 74-storey five-star hotel stands high, and only local villagers are accommodated. Looking at the commercial real estate that swarmed in recent years in Foshan, Wanke, Wanda, Greenland, Poly and other real estate speculators have come in. It is said that within a few years there will be a 3 million square meters of commercial real estate strong rise, the scale has exceeded Shenzhen, Guangzhou Waiting for the first-tier cities, how does such a large volume eventually be digested? Commercial real estate must be compatible with the industrial economy. Once the inflection point of Foshan's real economy cannot be supported, will those skyscrapers that appear to be prosperous become new empty cities?

In fact, the current traditional manufacturing industry has become more and more difficult to make profits. Even if it does not lose, it is normal. Many business owners have transferred funds to projects such as real estate, lending, and immigration, which has further pushed up the real estate industry's emptiness if the macroeconomic situation Unable to keep up, the reform measures will not be accelerated, and the future will definitely have to pay a great price.