Floor Enterprises' Transformation and Upgrade Seek New Changes

As people's consumption levels are also increasing year by year, the demand for flooring products is more inclined to its quality. Domestic flooring companies, especially small and medium floor companies, can only survive and develop by relying on independent innovation and brand transformation and upgrading.

"No transformation will surely die, and it will not be faster to die." This is undoubtedly the inevitable choice for the flooring industry in the future. Therefore, transformation and upgrading will become a long-term exploration topic. There are floor companies that hold a transformation and upgrading mobilization meeting and propose that they will transition from two aspects of business model and marketing model, and upgrade comprehensively from five aspects of management, technology, quality, brand, and team, so as to seek greater development space for enterprises. Transformation and upgrading are the top priorities of the development of the flooring industry, and the model transformation is the key point.

The model transformation is the highlight of the transformation and upgrading of the flooring industry. As a systems project, different companies will choose different entry points and will choose the focus of differences, but the goals are the same. In the past, the current situation of extensive operations and overcapacity has exposed the industry’s considerable lack of internal strength and the drawbacks of limited hematopoietic function when the economic growth slowed and market demand weakened. At this time, simple innovation may have limited energy, and the series of innovations will also lead to the transformation of the model. Only by vigorously advancing structural adjustment and transformation and upgrading can we better grasp the initiative and expected results of the model transformation.

The transformation of the flooring industry from a low-end to a high-end model not only eliminates outdated production capacity and is the initial stage of industry reshuffling, but also includes a shift from a single volume growth model to a focus on quality and efficiency, and abandoning only external investment to stimulate economic growth. The model will be transferred to the scientific development model of quality and efficiency as a development model, so as to promote the transformation of manufacturing from China to China.

The transformation of the flooring industry from low-end to high-end is the foundation for the transformation of the flooring industry. The transformation of the business model has been included in the “Twelfth Five-Year Plan” development plan. From domestic to international, in addition to product and technological innovation, business model innovation is seen as an important innovation content. The transformation of the profit model, marketing model, brand model, and development model will bring the flooring industry a springtime. The key is how the flooring industry will innovate and how to advance.

In the face of domestic market difficulties, the floor companies jointly marketed through Pan-Family brand through the brand alliance model, and jointly performed 1+1>2 commercial legends. Faced with the pressures of cost, energy, and energy conservation and emission reduction, floor companies started with equipment innovation, process innovation, technological innovation, and management innovation. They combined upstream and downstream industrial chain companies to jointly resolve and weaken a series of pressures and achieve a converse trend in the predicament. .