Since the outbreak of the global financial crisis in 2008, important changes have taken place in the global exhibition industry. Affected by the crisis, the scale of European and American mechanical hardware exhibitions declined, and the audience dropped sharply. However, in emerging countries such as China and Brazil, the mechanical hardware exhibitions showed an expansion trend. The 2010 Shanghai International Machine Tool Show and the Guangzhou Asian Model Exhibition participated in the world. The number of well-known manufacturers and new technologies and new products have reached new heights, attracting global attention. By 2015, the output value of China's exhibition industry will increase from 145.3 billion yuan in 2010 to 300 billion yuan. With the continuous advancement of reform and opening up over the past 30 years and the rapid development of China's economy, China's convention and exhibition industry has also achieved unprecedented development, providing a broad space for the development of hardware, plastics, machinery and mold exhibitions. More than 4,000 exhibitions are held every year across the country, and trade fairs and machinery exhibitions account for nearly 60%, which has become the largest component of China's exhibitions. How to grasp the rare historical opportunity of "China's own brand exhibition", accelerate the pace of internationalization, and build a stage for the Chinese enterprises to go to the world, we also need to focus on solving three key issues. 1. Strengthening resource integration and participating in international competition With the transfer of manufacturing and trade markets, international exhibitions have paid more and more attention to the Chinese market and accelerated the speed and scale of entry. They have brought new ideas and standards, set an example for the development of China's convention and exhibition industry, but also brought a lot of pressure to our self-run exhibition. China's self-organized exhibitions are mainly industry associations. Industry associations are limited by the development of the industry. The level and scale of the exhibitions are limited, and the overall capital strength is small. Foreign exhibition companies are not restricted by industry and country. There are hundreds of brand exhibitions, rich in resources and abundant in capital. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, pointed out that as a barometer of economic development and an important platform for leading the development of the industry, we must have our own brand exhibition, which is the responsibility of self-organized exhibition. This requires the integration of the industry and the outside, to strengthen and expand more brand exhibitions, and then participate in the competition in the international exhibition market, and promote greater contribution to the world. 2. Enhance the level of management innovation, pay attention to the scale and quality propaganda and strive to improve the management and innovation level of self-organized exhibitions. China's exhibition industry started late, and there are considerable gaps with the well-known foreign exhibitions in terms of the norms of exhibition implementation, the standards of exhibition services, the creation of exhibition atmosphere and the internationalization of exhibitions. Therefore, we should continue to learn and introduce more advanced exhibition concepts and more standardized management methods. In recent years, the scale of our exhibition has been greatly expanded, and the next step should be more focused on quality improvement. Innovation should be reflected in every detail, from the establishment of the theme of each exhibition to the promotion of exhibitions, the application of new technology, the planning of professional activities in the same period, and the innovation of on-site service and the creation of the atmosphere at the scene. . In this way, the exhibition will remain attractive for a long time and continue to develop healthily. 3. Accelerate the development of international brands. Government enterprises are working together to attract more overseas customers while attracting more overseas customers to come to the exhibition to make the exhibition truly grow into an international exhibition that takes into account both domestic and international markets. . China's industry is shifting to the "Created by China" road, and independent exhibitions also shoulder a lot of responsibilities. Therefore, it is necessary to increase the intensity of foreign professional audience organization work, with foreign governments and various industry organizations, professional publications, and professional The exhibition tourism company and the network have established extensive cooperative relationships to form their own overseas cooperation organizations, publicity media and overseas direct customer databases. Last but not least, the growth of self-owned brand exhibitions is inseparable from the support of the government. Now the government is paying more and more attention to the convention and exhibition industry, and has also introduced corresponding support policies. However, this is not enough. The relevant management departments should do a good job in the development of the exhibition industry in the medium and long term, the construction of professional statistics and standards in the exhibition industry, and strengthen the protection of intellectual property rights. In an internationally influential exhibition, select a number of excellent exhibitions and support them in all aspects. In addition, we must strengthen the integration of domestic industries and institutions to help the independent exhibition grow rapidly.
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