In 2012, the high-end furniture industry experienced a significant downturn, with sales dropping by 30% to 50%. This decline was largely due to real estate control policies and cautious consumer behavior driven by the overall economic climate. Many upstream manufacturers without direct sales channels faced pressure, either cutting profits or halting production. Meanwhile, dealers hoped for an economic recovery in the coming year. So, what are the key trends shaping the high-end furniture industry this year?
**Trend 1: The "Shop-in-Shop" Model Will Evolve**
Currently, over 90% of high-end furniture brands operate in a "shop-in-shop" format within large home improvement stores such as Home, Red Star Macalline, and Jisheng Weibang. However, rising rental costs, increasing labor expenses, and declining sales have led to many stalls being sublet or vacated. In one major retail center, only 10% of merchants are profitable, 30% are barely maintaining, and more than 50% are operating at a loss. This model is reaching its limits, and in 2013, some brands will experiment with new sales strategies.
**Trend 2: Multi-Dimensional Promotional Activities Will Rise**
Many brands have established a strong presence in regional markets through direct sales, franchising, or agency models. As a result, joint promotional efforts between retail locations are becoming more common. Brands are investing in various forms of marketing, including TV, print media, online campaigns, street promotions, community events, and model projects. These activities aim to capture the attention of target consumers and increase brand visibility, making it easier for them to choose these products.
**Trend 3: Auctions Will Become a Common Practice**
High-end furniture, especially mahogany pieces, has become increasingly popular among investors. Cities like Beijing, Chengdu, and Guangzhou have seen a surge in auctions related to red sandalwood and other rare woods. With the scarcity of precious materials like Huanghuali and red sandalwood, Laos rosewood has gained significant value. Investors believe that red rosewood will continue to appreciate in the future, making it a promising investment in the furniture market.
**Trend 4: Regional Furniture Exhibitions Will Expand**
Industrial bases across China, such as Zhongshan in Guangdong, Xianyou in Fujian, and Dongyang in Zhejiang, are investing heavily in large exhibition halls and expo cities. These initiatives aim to promote local brands and enhance their visibility. In the coming year, the scale of regional furniture exhibitions is expected to grow, with more participating brands and higher-quality displays. These events will play a crucial role in boosting the influence of local furniture industries.
**Trend 5: Brands Will Enhance R&D and Design Capabilities**
As consumer preferences become more diverse, brands are focusing on product personalization and differentiation. This requires stronger research and development and design capabilities. In addition to improving product quality, companies are also offering customized design solutions, such as full-room renderings or furniture matching services. These value-added features are becoming essential for attracting customers. For professionals in furniture design and interior decoration, 2013 looks promising in terms of job opportunities.
**Trend 6: Furniture Culture Experiences Will Get Closer to Consumers**
Brands are adopting new approaches to engage with consumers, such as high-end clubs and community-based experience stores. Interactive events like workshops, seminars, and social gatherings are becoming popular ways for brands to connect with their audience. For companies confident in their product quality, getting closer to consumers is not just beneficial—it’s a smart move to build long-term relationships.
Abrasive And Whitening Filller
Abrasive and whitening filler contains superfine aluminum dioxide powder and superfine zirconium silicate powder. Both are stable fillers which is suitable to mix with epoxy base product to achieve excellent hardness and abrasion resistance. The products are extremely white type, fantastic for decoration effect.
microfine aluminum dioxide powder,zirconium silicate powder,super white abrasive filler,microfine zirconium silicate
Shanghai Na Long Tech Co., Ltd , https://www.na-long.com