In the past few years, the annual revenue of custom furniture companies has generally remained at 30% -60%, but it has slowed to below 20% in 2018. So in the initial 2019, what is the trend of custom furniture companies? 000-WaFTlMbzYgpN.jpg 01 There is still room for improvement in permeability. The earliest start of custom furniture is custom cabinets, and its development is also the best. In 2017, the penetration rate of custom cabinets is about 56%. In recent years, the market acceptance of customized wardrobes has rapidly increased, and the penetration rate has soared to about 30%; while the penetration rate of other cabinets is less than 10%, which is still in the introduction period. However, at present, the overall penetration rate of China's custom-made furniture in the furniture industry is about 30%. Compared with the penetration rates of 60% -70% in developed countries such as the United States and South Korea, there is still much room for improvement. 20161110122605_035d296ff51898efc284cd07760e3649_3.jpeg 02 The huge market enterprises still have customization available. After all, it is a newly emerging term that has a great impact on traditional furniture companies that have developed for decades. Except for a few companies that dare to eat crabs, they have the courage to try, and most companies have just recovered from watching. Nowadays, there are only a few well-known custom furniture companies in the market, such as Oupai Home Furnishing, Sofia, and Shangpin Home Furnishing. There are no leading companies like the traditional furniture industry. 92058b427k39.jpg The market share of customized furniture companies is still relatively low and the pattern is very fragmented. It is understood that in 2017, the market share of the top three enterprises in the custom cabinet industry was only 15%, and the total market share of the top three companies in the custom wardrobe industry was less than 17%. We can see that the potential of the market is huge, and there is still room for companies to show their abilities. As consumption upgrading ability gradually improves, leading brands in subdivided fields are expected to enjoy the double dividends of industry growth and market share increase, with the strongest growth certainty. Custom furniture will also have oligarchs in the future, and industry leaders will stand out as giants in strong duels in the future. 1497617415100348.jpg 03 With the decline of single products and the trend of consumption upgrade, consumers' demands for products and services continue to increase, and the concept of home decoration has also been focused on "affordable" and "practical" from the initial emphasis on style and overall style coordination. Although custom furniture focuses on personalized design and "tailor-made" design, it is difficult to use space in various room types. However, with the rise of young groups, consumers pay more attention to overall collocation and design. The biggest advantage of the whole house is that it is more convenient and faster to install, so that consumers can rest assured and achieve the effect of carrying bags. It saves consumers a lot of time and energy spent in design, materials, construction and other links, and provides a one-stop service model, which is more in line with the government's policy to encourage the fine decoration and delivery of commercial housing. 201712211548161549485191.jpg According to the "2018 White Paper on China's Home Furnishing Design Trends", in the choice of decoration methods, "full house furnishing, bag occupancy" accounted for 39.6%, of which 80, 90 became the main consumer group . For custom furniture companies, the expansion of products to complete packaging is a revolutionary change from selling products to selling space and selling solutions, and has become a development trend in the custom furniture industry. Big home is the long-term direction, and only companies that really have the ability to install whole houses can stay alive forever. 2016070613063484fde_550.png 04 Environmental protection and intelligence are indispensable. As an issue that the country has emphasized in recent years, it has been highly discussed among consumers. From outdoor to indoor, more and more consumers are paying attention to environmentally friendly homes. The serious situation of formaldehyde-induced leukemia has been controversial. In the future, environmentally friendly household products will become the first choice of consumers. As custom furniture, the wood and paint used are open and transparent, and the product quality is more guaranteed, so that consumers can rest assured and rest assured. In addition to environmental protection, smart home is also a hotspot for consumers. According to incomplete statistics, among the A-share listed companies, Dinggu Jichuang, Gujia Household and many other upstream and downstream related companies of household products have announced their entry into the smart home field. In addition, there are many technology giants such as Ali, JD.com, Tencent, Baidu, Huawei, Xiaomi, etc. have also deployed smart homes. It is estimated that by 2020, the market scale of smart home will reach 581.93 billion yuan, and the market prospect is unlimited. c3c5668d-734c-40d9-8090-a1107267208e.jpg It is foreseeable that in 2019, the customized home furnishing industry will undergo great market changes. Who can seize the opportunity and laugh to the end, who will be the big winner!
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