China's hardware accessories industry transformation strategy

In recent years, with the long-term development of industry scale, industry influence and product technology content, China's hardware accessories industry has taken a place in the world's hardware pattern.

According to the current accumulation of wealth in various industries and the complex economic situation, safety awareness, aesthetic awareness, and brand awareness are deeply rooted in people's hearts. The number of domestic hardware accessories industry factories is increasing. After the brands go ahead and hardware businesses spring up, the entire industry is already in an imbalance between production and supply that exceeds market demand. The competition is very fierce because of the uniqueness and tradition of corporate competition. In recent years, labor and raw material costs have risen, and since the beginning of the appreciation, most labor-intensive industries are facing tremendous pressure for development. Hardware companies bear the brunt of this, and many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They just blindly copy and copy. The homogeneity of the entire market is very serious.

To change this situation, companies should also do the following: 1. The industry urgently needs technological innovation. Enterprises should work hard on independent intellectual property rights to form their own technologies and patents, and introduce, digest, absorb and innovate through the integration of innovative hands to accelerate the progress of new product development; 2. Product branding operation. For a traditional company, the brand seems to be an unattainable blueprint, but for the emerging companies, the opposite is true. At present, there are not many companies in the industry that have implemented branding actions. Branding companies can improve their ability to resist risks. Promote enterprise transformation. To develop, enterprises must transform and upgrade traditional industries, prepare funds to improve production equipment and production environment, eliminate obsolete production capacity machinery, use new equipment and new technologies to achieve industrial transformation and upgrade, and respond to more diversified market demands.