Hardware industry brand building must follow four principles

The construction of a hardware company brand should be based on good faith, product quality and product characteristics as the core, in order to cultivate consumer credibility recognition, the company's products have market share and economic benefits. Hardware brand building includes brand positioning, brand planning, brand image, brand expansion and so on.

Brand Accumulation is a Progressive Process Brands can not be accumulated in a short time. It is a gradual process. A brand is a complex and intricate symbol. It is the intangible total of brand attributes, names, packaging, prices, history, reputation, and advertising methods. Brands are also defined by consumers' impressions of their use and their own experience.

Therefore, during the brand building period, hardware companies must undergo several processes such as brand positioning, brand architecture, brand promotion, brand recognition, brand extension, and brand equity. The kind of brand built in a short period of time cannot be completely defined as a brand. It can only be said to be a symbol, a symbol that is brought up by the public within a certain period of time and within a certain range.

Strategic decision-making often sees hardware companies planning their own strategic decisions, from three-year planning to five-year outlook, from market share to profit analysis, and even meticulous measures to each of the competitors’ moves. As for the definition and promotion of the said brand, it is rare that the relevant “brand” behavior is described in a certain chapter with not much space.

Such a strategic plan directly led to the hardware company's neglect of the brand effect of the company in the previous market behavior. The brand is not only an independent part, it is closely integrated with the company’s profits, the company’s market environment, and the company’s internal and external resources. separate.

According to its own characteristics to create core competitiveness of each company has its own good and not good at things, hardware companies in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core Competitiveness.

Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand for long-term development. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.

Integrity is especially important. Integrity is an important criterion for measuring a person. In the construction of a brand, honesty is particularly important. The brand marks the company’s credit and image and is the company’s most important intangible asset. Under the market economy, the environment is constantly changing every day. Whoever has a brand of integrity will have the initiative to compete and will be able to take the lead in the market.

Some business managers believe that satisfying consumers will increase their own brand value. Indeed, this is an important factor in measuring corporate branding. But how to make consumers satisfied, so that consumers can be brand loyal customers? The answer is only two words "good faith." Hardware companies must dare to adhere to principles and stress integrity. The impression of compromise and silence leaving people may be unprincipled, and the lack of principled companies will eventually result in no good faith brand.