At present, Chinese cutting tool companies have occupied half of the market through continuous learning and strategic planning. However, in the course of development, companies still highlight five bottlenecks. If they are not adequately addressed, they will seriously affect the development of the company. go ahead.
1, low technological and technological content
At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%.
However, high-speed steel cutters are being reduced by 1% to 2% per year, and the proportion has now fallen below 30%.
At the same time, carbide cutting tools have become the main tool required by processing companies in China, and are widely used in the automotive and parts production, mold manufacturing, aerospace and other heavy industries, but China's cutting tool companies are blindly and massively The production of high-speed steel knives and some low-grade standard knives do not take into account the market saturation and the needs of enterprises. Ultimately, the high-value and high-tech high-end tool market is handed over to foreign companies.
The current annual sales of cutting tools in China is about 14.5 billion yuan, of which cemented carbide tools account for less than 25% of the total, but the carbide cutting tools required by the domestic manufacturing industry already account for more than 50% of the cutting tools. This kind of blind production has already The growing demand for cemented carbide tools from the domestic manufacturing industry can not be met. This has created a vacuum in the mid-to-high end market, and it has finally been occupied by foreign companies.
2, low value-added products
In 2007, of the 16,500 tons of hard alloys produced in China, 4,500 tons were used for the production of cutting tools, and the number was comparable to that of Japan.
However, the value of finished tools is only US$800 million, which is far less than Japan’s US$2.5 billion. This fully shows that the overall production level of domestic high-performance cemented carbide cutting tools is still quite different from that of foreign countries.
Therefore, under the premise that domestic companies cannot meet the market demand, the demand for manufacturing will have to be solved by relying on a large number of imports.
According to statistics, the annual sales growth of major foreign companies in China's high-end tooling market has reached 30%, which has exceeded the average annual growth rate of domestic tools.
3, service and international do not match
Multinational companies, such as Germany's Zongke, Japan's Jiejie, Denmark's Unimog and other tool manufacturing companies, have accumulated a wealth of production experience in the long history of development, which also determines the service form is no longer a one-stroke deal Instead, it goes beyond the primary sales stage that is only available to the customer's tool. Based on the customer's problems in the production process, it promptly proposes solutions. This advanced form of integrating sales into the production process of the company has become The traditional sales methods of foreign companies, which is why the products produced by well-known cutting tool companies are expensive and have a market, and some Chinese companies are not able to win the favor of customers because of their large scale.
4, low efficiency of enterprise information
The 21st century is an era of networking and informationization. The level of enterprise informatization will become an important indicator to measure the level of modernization of enterprises.
Networking and informationization can not only improve corporate office efficiency, save office expenses, and speed up response. It can also provide market information, assist enterprise judgment, and build corporate brands.
At the same time, whether to value and understand the use of media to promote itself is also one of the phenomena of differentiation between Chinese and foreign tool companies.
Every time before or during major exhibitions, some well-known international companies rely on industry media to promote their own corporate brands or new products. Corporate executives readily accept and attach great importance to media interviews, but some Chinese companies may be shy. Or he was reluctant to accept interviews and reports from the media and eventually missed the free opportunity to promote products and companies.
5, serious waste of resources
According to statistics, in 2007, China produced about 80,000 tons of high-speed steel, which accounted for about 40% of the world's total production. However, due to the lack of accurate information on market supply and demand, a large number of high-speed steel tools were produced, and they had to be sold at low prices. Lead to a large number of tool manufacturing companies inefficient, but also a serious waste of a lot of precious tungsten, molybdenum and other rare resources.
Similarly, China has an annual output of 16,500 tons of cemented carbide, which also accounts for about 40% of global production.
However, the highest value-added cutting insert production in hard alloy products is only 3,000 tons, accounting for only 20%.
Thus, on the one hand, the supply of hard alloy tools that are urgently needed in the country is insufficient, and on the other hand, valuable precious carbide resources are not fully utilized.
With 80,000 tons of high-speed steel and 16,500 tons of carbide, the total sales volume of cutting tools produced only accounts for 15% of the global total, which fully reflects the extensiveness of the development of the industry and waste of resources. The seriousness.
With the rapid development of the Chinese economy in the past 30 years, the manufacturing industry will surely become even stronger, and the market space will be as broad as that of the European and American markets. Therefore, Chinese companies should start from the long-term interests, work in an orderly manner, and seek breakthroughs. , Bigger and stronger at an early date, eventually getting close to the water.
1, low technological and technological content
At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%.
However, high-speed steel cutters are being reduced by 1% to 2% per year, and the proportion has now fallen below 30%.
At the same time, carbide cutting tools have become the main tool required by processing companies in China, and are widely used in the automotive and parts production, mold manufacturing, aerospace and other heavy industries, but China's cutting tool companies are blindly and massively The production of high-speed steel knives and some low-grade standard knives do not take into account the market saturation and the needs of enterprises. Ultimately, the high-value and high-tech high-end tool market is handed over to foreign companies.
The current annual sales of cutting tools in China is about 14.5 billion yuan, of which cemented carbide tools account for less than 25% of the total, but the carbide cutting tools required by the domestic manufacturing industry already account for more than 50% of the cutting tools. This kind of blind production has already The growing demand for cemented carbide tools from the domestic manufacturing industry can not be met. This has created a vacuum in the mid-to-high end market, and it has finally been occupied by foreign companies.
2, low value-added products
In 2007, of the 16,500 tons of hard alloys produced in China, 4,500 tons were used for the production of cutting tools, and the number was comparable to that of Japan.
However, the value of finished tools is only US$800 million, which is far less than Japan’s US$2.5 billion. This fully shows that the overall production level of domestic high-performance cemented carbide cutting tools is still quite different from that of foreign countries.
Therefore, under the premise that domestic companies cannot meet the market demand, the demand for manufacturing will have to be solved by relying on a large number of imports.
According to statistics, the annual sales growth of major foreign companies in China's high-end tooling market has reached 30%, which has exceeded the average annual growth rate of domestic tools.
3, service and international do not match
Multinational companies, such as Germany's Zongke, Japan's Jiejie, Denmark's Unimog and other tool manufacturing companies, have accumulated a wealth of production experience in the long history of development, which also determines the service form is no longer a one-stroke deal Instead, it goes beyond the primary sales stage that is only available to the customer's tool. Based on the customer's problems in the production process, it promptly proposes solutions. This advanced form of integrating sales into the production process of the company has become The traditional sales methods of foreign companies, which is why the products produced by well-known cutting tool companies are expensive and have a market, and some Chinese companies are not able to win the favor of customers because of their large scale.
4, low efficiency of enterprise information
The 21st century is an era of networking and informationization. The level of enterprise informatization will become an important indicator to measure the level of modernization of enterprises.
Networking and informationization can not only improve corporate office efficiency, save office expenses, and speed up response. It can also provide market information, assist enterprise judgment, and build corporate brands.
At the same time, whether to value and understand the use of media to promote itself is also one of the phenomena of differentiation between Chinese and foreign tool companies.
Every time before or during major exhibitions, some well-known international companies rely on industry media to promote their own corporate brands or new products. Corporate executives readily accept and attach great importance to media interviews, but some Chinese companies may be shy. Or he was reluctant to accept interviews and reports from the media and eventually missed the free opportunity to promote products and companies.
5, serious waste of resources
According to statistics, in 2007, China produced about 80,000 tons of high-speed steel, which accounted for about 40% of the world's total production. However, due to the lack of accurate information on market supply and demand, a large number of high-speed steel tools were produced, and they had to be sold at low prices. Lead to a large number of tool manufacturing companies inefficient, but also a serious waste of a lot of precious tungsten, molybdenum and other rare resources.
Similarly, China has an annual output of 16,500 tons of cemented carbide, which also accounts for about 40% of global production.
However, the highest value-added cutting insert production in hard alloy products is only 3,000 tons, accounting for only 20%.
Thus, on the one hand, the supply of hard alloy tools that are urgently needed in the country is insufficient, and on the other hand, valuable precious carbide resources are not fully utilized.
With 80,000 tons of high-speed steel and 16,500 tons of carbide, the total sales volume of cutting tools produced only accounts for 15% of the global total, which fully reflects the extensiveness of the development of the industry and waste of resources. The seriousness.
With the rapid development of the Chinese economy in the past 30 years, the manufacturing industry will surely become even stronger, and the market space will be as broad as that of the European and American markets. Therefore, Chinese companies should start from the long-term interests, work in an orderly manner, and seek breakthroughs. , Bigger and stronger at an early date, eventually getting close to the water.
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