In foreign countries, there are relatively good trends in the two major domestic markets. The development of the global wooden door industry has been accelerated, and both the scale of production and the scale of the market have not been expanded. A lot of wooden door companies are flourishing.
Current problems China's wooden door industry is dominated by small and medium-sized enterprises. Most of the wooden door companies have a relatively short time to establish. There is still a gap in the management level of wooden doors. Some of the wood door enterprises are behind in terms of plant equipment and lag behind in management. There is a shortage of industry management talents, and the industrialization of wooden door manufacturing is lagging behind. The wooden door industry has low labor productivity and the ability of enterprise development is not strong. The unique advantages are not prominent. In addition, the lack of industry designers leads to a more prominent product appearance and imitation problems.
Industry Prediction Analysis of the Main Characteristics of the Wooden Door Market 1.Resource prices have risen and the profit space has been reduced. Many wooden door brands have risen one after another. Competition in the wooden door material market has become extremely fierce. Wooden doors are resource products, and raw materials such as logs, billets, veneers, etc. cannot be separated. With the strengthening of international supervision and inspection efforts, accelerated forest certification, and shortage of raw materials, it will not be improved in the short term. Last year prices of raw materials such as billet and veneer rose, the profit margins of products were squeezed, and the market economy had better prices, but only reasonable The space for profit is loitering.
2. Little difference in products, be sure to increase product differentiation. The brutal competition among brands is still becoming more and more intense. In fact, for wooden doors with cultural heritage and bright spots, it is not difficult to reach the high end of the market. .
However, the situation is not optimistic. The wooden door companies have swarmed. The homogenization of products, the lack of diversity, the constant participation of new enterprises in the war, and the continuous price reduction have led to the sacrifice of quality. This is also the lack of diversity leading to the disorderly competition in the market today.
3. Specialization of brand competition terminals In recent years, Chinese wooden doors have changed traditional, single, practical images, and further to the development of decorative and environmental protection. After nearly a decade of development, the wooden doors industry has matured, and well-known regional brands have also At the right time, the competition for terminals and channels has begun to fierce. Many large brands have strong marketing positioning, can market nationwide and go global, and some locate sales network construction in an area. Each wooden door brand strives to find its own marketing terminal specialization positioning. It will be beneficial to the development of its own brand.
4. Prosperous procurement in developed countries is conducive to the expansion of domestic wooden doors. China's wooden door industry has been moving from recovery to development, and it has entered a period of rapid development. Although the export of wooden doors in China is still in its infancy. However, there is a good development space and a bright market prospect. Our wooden door companies attach importance to high product quality and constantly pursue high-end, high-quality, high-taste products. Non-letter papers have achieved new leaps in product quality and style. It is entirely comparable to the international brand door market, and with the increasingly strong purchasing momentum of some developed countries, it is conducive to expanding the export of wooden doors in China.
5. The standardization of marketing services is increasingly perfected In order to improve the brand and improve the overall competitiveness of the Ming Dynasty, a variety of wooden door brands have displayed their formal forms, and have come up with endless marketing tools and planning methods. The goal is to attract more consumers, for example, stores. The more decorative culture of decoration, the more specialization in the marketing of shopping products, the deepening of the concept of environmental protection, the more modernization and informationization of marketing activities, the use of modern technology and the top of the hand, providing personalization of high-demand, high-taste and high-consumption customer groups. Full range of rest services, continue to learn from foreign well-known brands of marketing services, product planning and other aspects of the extraordinary and perfect, improve its own marketing service concept. Whether it is corporate branding, product and market innovation, or honesty in the export trade. If you are serious about your work and you are responsible for your customers, you will certainly be able to create a broader domestic and foreign market.
Current problems China's wooden door industry is dominated by small and medium-sized enterprises. Most of the wooden door companies have a relatively short time to establish. There is still a gap in the management level of wooden doors. Some of the wood door enterprises are behind in terms of plant equipment and lag behind in management. There is a shortage of industry management talents, and the industrialization of wooden door manufacturing is lagging behind. The wooden door industry has low labor productivity and the ability of enterprise development is not strong. The unique advantages are not prominent. In addition, the lack of industry designers leads to a more prominent product appearance and imitation problems.
Industry Prediction Analysis of the Main Characteristics of the Wooden Door Market 1.Resource prices have risen and the profit space has been reduced. Many wooden door brands have risen one after another. Competition in the wooden door material market has become extremely fierce. Wooden doors are resource products, and raw materials such as logs, billets, veneers, etc. cannot be separated. With the strengthening of international supervision and inspection efforts, accelerated forest certification, and shortage of raw materials, it will not be improved in the short term. Last year prices of raw materials such as billet and veneer rose, the profit margins of products were squeezed, and the market economy had better prices, but only reasonable The space for profit is loitering.
2. Little difference in products, be sure to increase product differentiation. The brutal competition among brands is still becoming more and more intense. In fact, for wooden doors with cultural heritage and bright spots, it is not difficult to reach the high end of the market. .
However, the situation is not optimistic. The wooden door companies have swarmed. The homogenization of products, the lack of diversity, the constant participation of new enterprises in the war, and the continuous price reduction have led to the sacrifice of quality. This is also the lack of diversity leading to the disorderly competition in the market today.
3. Specialization of brand competition terminals In recent years, Chinese wooden doors have changed traditional, single, practical images, and further to the development of decorative and environmental protection. After nearly a decade of development, the wooden doors industry has matured, and well-known regional brands have also At the right time, the competition for terminals and channels has begun to fierce. Many large brands have strong marketing positioning, can market nationwide and go global, and some locate sales network construction in an area. Each wooden door brand strives to find its own marketing terminal specialization positioning. It will be beneficial to the development of its own brand.
4. Prosperous procurement in developed countries is conducive to the expansion of domestic wooden doors. China's wooden door industry has been moving from recovery to development, and it has entered a period of rapid development. Although the export of wooden doors in China is still in its infancy. However, there is a good development space and a bright market prospect. Our wooden door companies attach importance to high product quality and constantly pursue high-end, high-quality, high-taste products. Non-letter papers have achieved new leaps in product quality and style. It is entirely comparable to the international brand door market, and with the increasingly strong purchasing momentum of some developed countries, it is conducive to expanding the export of wooden doors in China.
5. The standardization of marketing services is increasingly perfected In order to improve the brand and improve the overall competitiveness of the Ming Dynasty, a variety of wooden door brands have displayed their formal forms, and have come up with endless marketing tools and planning methods. The goal is to attract more consumers, for example, stores. The more decorative culture of decoration, the more specialization in the marketing of shopping products, the deepening of the concept of environmental protection, the more modernization and informationization of marketing activities, the use of modern technology and the top of the hand, providing personalization of high-demand, high-taste and high-consumption customer groups. Full range of rest services, continue to learn from foreign well-known brands of marketing services, product planning and other aspects of the extraordinary and perfect, improve its own marketing service concept. Whether it is corporate branding, product and market innovation, or honesty in the export trade. If you are serious about your work and you are responsible for your customers, you will certainly be able to create a broader domestic and foreign market.