The furniture industry has quietly entered the year of 2015 with the embattled songs. The Mayan prophecy of the end of the world B, or the opening day of the new century, even if it is the end of the world B, we must continue to move forward, not the last moment, but not Stop and wait and see. In 2014, it was an extraordinary year for the Chinese furniture industry. The suppression of real estate has finally smashed the entire market bubble of the long-term accumulation; the disorderly hypermarket expansion, the myth of the staking has changed from worry to facts; the manufacturing factory has been playing the world, to the opening series, Out of the store is equivalent to the sudden collapse of the gold mine; dealers find a good furniture brand , get a good position, the illusion that the RMB goes into the dollar has become a soap bubble. What happened to China's furniture market overnight? Where is the road?
The maturity of a disorderly competition industry must be the reorganization of the competition when it reaches the extreme, once again into a difficult situation, restructuring and evolution, and many times the reciprocation of the industry to purify. The increasing barriers to competition have caused the industry to shift from profiteering to meager profit, from crowds to precise and strong operations. The business model finally broke through the demand recognition of consumption: nearly 1.4 billion people, 10 million pairs of newly-familiar rigid furniture demand, staying In the actual demand of 800 billion furniture in 2010, it is really no way for Chinese furniture sellers, or everyone needs to find the Noah's Ark?!
Three-year model exploration
The first anniversary of the establishment of the China Furniture Sellers Association, plus the preparation for the past two years, these three years is also the hard turning point of Chinese furniture, as the first president of the Family Business Association in the past three years with the association The Executive Committee, local executive presidents and industry experts have made a lot of exploration and practice on the national market, and the members of the family business associations have started to deepen in the national market from north to south and from east to west. The exploration and implementation of various modes. Beijing Klass single sofa series to achieve the Beijing market living room furniture series trust mode, while Klass also achieved the introduction of foreign brands abroad; Hong Kong Shengjia from South Shenzhen to the North Shenyang single-brand market store and independent brand store combination chain Operation mode; Suzhou Yabo's distribution center in the East China market has transformed from a retailer to a regional operation service provider representing a brand factory. It has been operating for nearly two years, starting from a single brand and entering multi-brand operation, and promoting it from the original dealers. The brand-to-operating service provider's strategic and systematic group promotion brand has also achieved good results between factories and businesses. In the gathering place of southern Guangzhou manufacturers, Guangzhou Jinhai Mingjiao has a self-operated Bashi Home, which has an overall operation of more than 50,000 square meters. It is a self-operated model in the form of IKEA and traditional open-style stores. The business tenet of maximizing the interests of consumers, the trial operation has been good for nearly three months, and has been preparing for the national chain series.
Shijiazhuang Pingjiao, the capital of North China, spent more than 30 million yuan to open the street brand store of the country's high-end products from decoration to positioning. The family business association in Shijiazhuang, Junlemei, sold the mahogany store for auction and auction. The form returns to the furniture display, low cost for consumers to achieve high cost performance, similar products below the market price of nearly 20%, also achieve the effect of the market. In the southwest market, Chengdu's new ideas also combined the combination of high-end brand market stores and combined street shops in the market's contrarian environment, and adopted a dividend performance incentive model within the company. In 2011, it also tightened the high-end of Chengdu. In the market, Chengdu Qingtian has made a comprehensive arrangement of the interaction between the primary market and the second, third and fourth-level markets five years ago. It has made breakthroughs in the mid-range products with low profit and wide market and large volume. In 2011, the same returns were abundant.
The above-mentioned forestry and forestry associations are all listed in the market breakout of the members of the Chamber of Commerce. Of course, there are more models in operation and exploration, such as small-scale IKEA stores and the furniture industry that was heated up in 2011. Business. The Chinese furniture market is undergoing a phoenix-like pain and breakthrough, and which model is more suitable for the current sellers themselves, that is, what to take to meet the more confusing market in 2012.
Market rational return
I believe that the words "market return" are in 2015. Everyone in the Chinese furniture industry should seriously consider and implement it. As a Chinese furniture seller, it must return to consumers to find high quality and low price. The products will create higher value for consumers with lower and more competitive business platforms, so the 2015 Family Business Association will truly return.
1. Enhance the operational capabilities of Chinese furniture sellers through various forms of communication and interaction;
Second, through the cooperation with the factory, business, exhibitions for the family business association members and consumers to find good products, let the people buy high-cost products, so that members get benefits;
Third, absorb more excellent furniture sellers to join in, promote and explore more business models suitable for members of various regional markets and all levels of business associations, create value for family members, and strive for the healthy and sustainable development of China's furniture industry. !
New starting point
Looking forward to 2012, the China Furniture Sellers Association will further promote the harmonious and orderly development of the furniture retail industry. By integrating manufacturing resources and optimizing channel resources, we will effectively provide comprehensive services for sellers and enhance the market resilience of vendors. Through cross-regional cooperation and cross-industry alliances, we will embed diversified marketing planning methods to enhance the market expansion capabilities of vendors. Through internal communication and external learning, improve the operational management level of furniture retail and improve the market competitiveness of sellers. I believe that under the conditions of a stable and stable country like China, through the cooperation of all members of the China Furniture Sellers Association and the industry, the furniture industry will be able to enter a rational and standardized stage of scientific development and market rules. Can truly achieve the dream of our furniture people, we must look forward to the extraordinary 2015.
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