Mu Yongwang, the general manager of Oriental Parkson Shijiazhuang, will join hands with Shijiazhuang Mingyue Furniture Building to carry out large-scale furniture collection activities in the near future. On July 8, 2011, at the Mingyue Furniture Building in Shijiazhuang, the reporter was fortunate enough to interview the participating brands of the furniture collection conference. Mr. Mu Yong, the general agent of Oriental Parkson Shijiazhuang, interviewed Mr. Mu on the policy of Oriental Parkson and the current situation of the furniture market in Shijiazhuang. [Interview time]: July 8, 2011 [Interview location]: Shijiazhuang Mingyue Furniture Building [Interview person]: General Manager of Oriental Parkson Shijiazhuang Mu Yong [Interview content]: [Reporter]: First of all, please ask Mr. Mu to introduce this time. Details of the furniture collection meeting! [Mu Yong]: This furniture collection activity has been planned for a long time. It can be said that this event still has several unique highlights. First of all, the biggest highlight of this event is that it combines the strengths of many aspects of the store, dealers and factories. The three forces are concentrated together and can give customers more concessions. In the past activities, shopping malls rarely participated in the activities, but this time due to the off-season and other reasons, the mall has put a lot of strength to do this activity, we have been working with the Oriental Parkson many times, we can say that we will also take The greatest strength is to provide consumers with concessions, so the incentives for this event can be said to be the biggest, and should be one or two points lower than the previous collection. The second highlight of the event was that we launched the best bedroom package that is now sold nationwide as a special package for the collection, and it is an unlimited special price. The price of this special package can be said to be very low in the price of Oriental Parkson, but the service of our Oriental Parkson will not be discounted. The event has been around for a month and a half from planning to now. After sufficient preparation, the products in this event can be said to have dropped to the lowest point. [Reporter]: What is your opinion on the current situation of Shijiazhuang furniture market and home store? [Mu Yong]: The total sales volume of Shijiazhuang furniture industry is still increasing every year. The reason for the increase is that the growth of CPI is increasing, and the income of each person is increasing. Second, everyone is playing less and less furniture, buying finished furniture. The increase is in the third place; the price of furniture is also growing, and the overall sales are increasing. According to our statistics, the annual sales growth is around 30%, and the growth rate is still very fast, but the growth rate cannot keep up with the speed of the expansion of the store, so the passenger flow and sales performance are diluted, not the customers do not consume. The ability, but the competition in the industry has intensified. But this is a good thing for the customer, the competition is intensified, the consumers get more benefits, and the service of the merchant will certainly increase, because in the fierce competition, the quality of the service can often determine the customer's choice. [Reporter]: In the face of the current market competition situation in Shijiazhuang, how does Oriental Parkson and Perfect Home respond? [Mu Yong]: Our perfect home response to the current market situation is service, because I always believe that the future development of the furniture industry is inseparable from the improvement of service level. Whoever can do well in service can grasp the market. Initiative. There is a theory in the market operation called “28th Theoryâ€, which means that 20% of the people in the business are profitable and 80% are accompanying. Then, if you want to be one of the 20%, then your service, your professionalism is to be good. In the off-season of furniture this summer, according to our statistics, the traffic volume has dropped by at least 50%, but the sales volume of our perfect home has not decreased. First, because we have more promotion, and second, because our services are more prominent among the many brands in the mall, and the third is because we are more professional. We always believe that signing is the beginning of service. After the customer completes the signing, we will carry out our professional services in many aspects such as distribution, installation, maintenance and repair. I always think that word-of-mouth promotion is a very effective means among many promotion methods. Our life always has various circles, so most people in your circle have the same economic ability as you, so if Your product service is good, can withstand the use, then your customers will unconsciously promote your product. The furniture industry will not stagnate, it will continue to move forward, which requires us to go faster and be more professional. The overall sales of our perfect home has been completed last year through the end of June. Performance. [Reporter]: What do you think about the problem of industry shuffling? [Mu Yong]: The law of nature is the survival of the fittest. The competition in the market is also the same. There will be shuffling in places where there is competition. The difficulty of the development of the furniture industry is not in the consumers. The difficulty lies in the malicious competition of the merchants in the whole market. Many merchants use low-cost competition. In fact, low-price competition is the most harmful way to the whole industry. Many brands in the industry now have a short life span. When its price cannot guarantee a reasonable profit, then the company's own development will also come to a standstill. Therefore, our perfect home has always shouldered the responsibility of industry development, and of course social responsibility. [Reporter]: Thank you for accepting our interview! (Editor of Shijiazhuang Station Liu Jianshuo) Statement: This article is an exclusive original manuscript or an exclusive disclosure of information, copyright, if you need to repost or reprint or otherwise copy, please contact
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