Elm furniture presents a young consumer trend

Although many brands in the home store are selling eucalyptus furniture, most companies have indicated that they have not promoted and developed eucalyptus furniture as a key product. Is it that the increasingly scarce of coffins has made it difficult to mass-produce, or is the consumer’s preference for coffin furniture gradually decreasing? The current market conditions are divided into "new beech" and "old coffin". Recently, reporters came to a home store. After learning about several furniture brands, they found that the coffin furniture materials currently sold in the market are mainly divided into "new 榆". Wood and "old elm". Yu Pengfei, director of the market planning and brand development department of Tiantan Furniture, said, “The new eucalyptus mainly refers to the newly cut down eucalyptus. The old banyan is generally referred to after being cut down, storing decades of old materials, or from old The wood that was removed from the house or old furniture.” But some people in the industry said that the old banyan tree is not just old materials, but a kind of wood grown in Hebei, Shanxi, Shandong and other places. Although they are also called "榆木", because the color texture is different from the eucalyptus grown in the northeast, and the wood is harder, the locals generally call them "old banyan." The price of the material doubled in the furniture brand exhibition hall selling the new beech. The reporter saw that the new beech furniture sold mainly has three colors of bright yellow, dark brown and brown. The wood texture of the furniture surface is fine and straight, and the style They are all based on modern simplicity. Sales staff told reporters that compared to walnut, mahogany and other solid wood furniture, the price of new beech furniture is relatively cheap, the average price of a double bed is about 9,000 yuan, and the price of a four-door wardrobe is 12,000 yuan. In a showroom dedicated to the sale of old elm furniture, not far from the brand, the reporter found that the furniture made in this style is more traditional in style, while the double bed of the same size is priced at 20,000. Above the yuan, the price is more than twice that of the new beech furniture. The youthful consumption of eucalyptus furniture has always been popular among middle-aged and old-age consumers due to its price and unique texture. However, after the reporter visited the store, they found that the audience of such furniture has quietly changed. In the store, the reporter met Ms. Zhang, who is buying old elm furniture. She told reporters that many years ago, the family used old elm furniture, whether it was color texture or style, it is very consistent with the family's aesthetic and usage habits. Because I have used it myself, I am more assured of the quality of the old elm furniture. This time, when she renovated her new house, she was still preparing to buy the old elm furniture. Mr. Li, who is working with his wife to buy furniture for the wedding room, also took a fancy to a set of beech furniture. Among the many consumers who subsequently asked, the reporter found that the current consumers who choose to buy eucalyptus furniture are mostly between the ages of 30 and 45. Compared with the past, the audience tends to be younger. In the industry, Zhang Mi, the manager of the domestic furniture supply center, has less than one hundred domestic suppliers. The old coffins on the market are mainly divided into two cases. One is the old eucalyptus that has been cut down and stored for many years. However, due to the long storage period and the scarcity of the old materials, the old elm furniture sold at the current market generally refers to a kind of tree called “old elm” produced in Hebei and other regions. According to Zhang Mi, the elm furniture of the top 100 furniture is made of eucalyptus wood from Russia. In addition to the fact that Russian eucalyptus is more visually pleasing than the color of the northeast eucalyptus, the output of the northeast eucalyptus is small. Intermittently satisfying supply is also an important reason. In addition, as the cost of eucalyptus furniture is increasing year by year, many companies are looking for new types of wood suitable for making furniture. The complexity of the process pushes up the price of the old elm furniture. Why is the old elm furniture more than the price of the new elm furniture? Zhang Fucai, chairman of the Powerful Furniture Group Co., Ltd., told reporters that there are two main reasons for the high price of old eucalyptus. First, the price of the material itself is relatively high. The old wood quality itself is very rare, which raises the price of raw materials and directly affects the price of the final product. On the other hand, the price is rising due to the complicated craftsmanship. He mentioned that the furniture made from old eucalyptus is mostly in Chinese style, and the production process is relatively complicated, which is the main reason for the higher price than the new eucalyptus furniture. The consumer group of beech furniture is still a minority vice president and secretary general of the Beijing Furniture Industry Association, Yu Xiusu told reporters that although the price of beech furniture in solid wood furniture is not high, but for younger consumers with relatively weak economic ability However, the purchase of beech furniture is still struggling, it is difficult to achieve one step, so the current plate furniture is still the first choice for young consumers. At the same time, due to the particularity of its materials, the style of eucalyptus furniture is mostly biased towards the Chinese classical style, but consumers who accept and love this style are still a minority group. Maintenance knowledge Compared with other solid wood furniture, the density of eucalyptus furniture is low, so it is prone to dry shrinkage and swelling, resulting in deformation. Therefore, do not place the beech furniture in a dry or too humid place to avoid mildew or cracking. The indoor temperature is maintained at 20 to 30 degrees, and the humidity is preferably maintained at 40% to 50%. Compared with other woods, eucalyptus wood has a higher sugar content, so it is more susceptible to insects during normal use. Use it when you use it. When using it, use a clean and soft rag and wipe it gently along the texture of the wood. Elm furniture is more hygroscopic, so do not place corrosive items on the furniture surface, such as hot water cups, ink, etc. If you use a wood-based coffee table, place a coaster when placing the tea cup to protect the surface of the furniture. In order to avoid deformation of the furniture, heavy items such as televisions, fish tanks, etc. should not be placed on the eucalyptus furniture for a long time. If you need to place these items, it is best to lay a layer of cushion on the surface of the furniture.

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