"Customization" has become a trend. In recent years, in the real estate market, the continuous upgrading of residential products, the personalized trend of apartment design is more and more obvious. As a home improvement industry that relies on the development of the real estate industry, the style of decoration and the design of products are constantly keeping pace with the trend. The reporter found that in the home improvement market, consumer customers have become no longer targeted at finished products, and the phenomenon of customization is becoming more and more common. The design concept of custom furniture has become more and more popular, including the overall wardrobe, the whole cabinet, the overall study and so on. And a large number of companies based on customized production also came into being. Customized market share is increasingly demanding customization. This trend started in China as early as ten years ago, but the real force has formed in the past two years. According to incomplete statistics, the output value of the custom furniture industry is increasing at a rate of doubling every year, and the market share in the entire home industry is already around 10%-15%. According to industry insiders, if it is compared with foreign mature furniture market, customized furniture will become the mainstream of the domestic market in the next 3-5 years, and the market share will increase rapidly. And behind the market share, there is a more attractive factor, that is, profit. It is understood that there is a high profit in the custom wardrobe industry alone. People in the furniture industry told reporters that the profit rate of the furniture industry has reached more than 50%, and the profit margin of the custom-made wardrobe products of well-known brands has reached more than 200%. The good prospects combined with the attraction of huge profits have caused furniture companies to constantly enter the custom market. Nowadays, the companies that make the custom wardrobe market include well-known brands such as Europe and Sophia. Sophia is the first company to introduce venture capital into the custom wardrobe industry, and become the biggest winner in drinking soup. Under the "enclosure", there is an urgent need to innovate Sofia's holding company Ningji's general manager Ke Jiansheng once said, "The domestic custom wardrobe industry is in the stage of staking, and it is crucial to achieve rapid expansion of scale." In fact, here Under the phenomenon of enclosures, there is also a chaos of “customizationâ€. At present, in the custom furniture industry, SMEs occupy the majority, and the products designed are more inclined to simple plagiarism and counterfeiting, not only the high degree of similarity, but also the brand is messy and the quality is also uneven. As a custom furniture, the biggest advantages of “unique, fine, high quality†are rarely fully reflected in the actual customized market products. In other words, while companies are making large-scale “enclosures†in the field of custom furniture, product design and management are in urgent need of innovation. In the wardrobe products with a focus on the industry, product links such as design and customization services are crucial. Some analysts told reporters that the overall wardrobe customization can not only be limited to production and sales, but more importantly, design and service, to design the brand reputation of the founding products, and to establish a complete terminal sales system with services. It is understood that at present, well-known enterprises in the industry, including Europe and Sophia, have begun to create their own custom wardrobe brand through innovative design and perfect service background.
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