Mahogany furniture has always been regarded by the industry as a product with special vitality. After hundreds of years of honing, precious raw materials and traditional crafts have become a symbol of wealth while continuing their elegance. Since the beginning of this year, all kinds of mahogany furniture materials have been raised in price, when will the new round of finished product price increase come? What impact will the vision of the new consumer group have on the trend of mahogany furniture? Recently, "Beijing Evening News" held the "Redwood Furniture New Trends" theme forum. Many well-known mahogany furniture manufacturers and mahogany professional stores and appraisal experts discussed the market conditions, purchasing strategies and popular styles in recent years. I hope to lead readers into the new world of mahogany furniture. When the price of raw materials continues to rise and the cost pressure is too high, the price increase has almost become the only choice for mahogany furniture companies. At present, various manufacturers have indicated that the price of finished products is still in a small upward stage. "May May may see a big rise next year." Many companies said that raw materials are scarce and import difficulties have made price increases inevitable. The mahogany furniture company is eager to see that the market situation this year is basically stable. It is expected that the overall situation will be improved next year and the year after this year. Most of the CEOs of the mahogany companies interviewed have such views. Yang Yan, general manager of Huanglin Furniture, said that after the spring of this year, the price of raw materials has been rising, while the rise in furniture prices has lagged behind the price of raw materials for half a year to one year. "Our furniture prices have been raised by 15% this year. Compared with raw materials, it is still far from enough. If we want to keep up with the price of raw materials this year, it will be until next May." Many mahogany home furnishing companies believe that the general situation The rise in raw materials is good for the development of the industry. "If the mahogany furniture does not rise, the manufacturers will not survive. "Jin Xinjian, Chairman of Jinfei Hongmu Furniture Factory, sees the "price increase" as very important. It is understood that the price per ton of red rosewood raw material has increased by 80% since the beginning of the year, and the market is expected to rise by about 50% at the beginning of next year. The price of rosewood raw materials exceeded the peak of 2007, and the average price per ton rose to 8,000 and 900,000. The price of huanghua pear in the summer was about 1.5 million, but it has now doubled to three or four hundred per ton. The opportunity brought by the young consumer group is that while the mahogany furniture enterprises are expecting the price to rise, the continuous extension of the customer base has also brought confidence to the market. Pan An, the assistant general manager of Aijia Redwood Daguanlou, has a deep understanding of this. In the past, we engaged in the auction of mahogany furniture. The customers who participated in it were basically 40-year-old groups, but this year I found that many young people participated. For those urban luxury who are over 30 years old and have a house and a car, the home will first consider replacing the furniture when it needs to upgrade the taste. "It is very cheap to spend money on modern furniture. A sofa costs a few thousand dollars, but after five years it may be worthless. If you buy mahogany furniture, although you have a one-time investment, you may appreciate 20,000 or 30,000 in five years. Even 50,000.†Pan United said that the improvement of mahogany furniture over time, the greater the potential for appreciation, and is now increasingly recognized as the overall consumption level of Chinese people and the taste of consumer goods increase. And raw materials will certainly continue to go up as consumers increase. However, due to the affordability of the economy, young consumers are buying medium and low-grade mahogany furniture made of purple pear and red rosewood. The purchase of red sandalwood or huanghuali mahogany furniture is still rare among people aged 30 to 40. Liangzhu is not the best obstacle to the development of the industry. "With or without conditions, manufacturers are all coming up." Some companies say that the reason why the business has not been done well in the past two years is mainly here. As a result, the original excellent brand furniture can not sell the price it deserves, and small enterprises have formed a vicious circle in order to survive and sell at a lower price. However, the effort and cost of the two processes are different from the selection of materials, work, engraving, and polishing. The quality of the products is naturally different, so the price of the former is naturally more expensive. It is understood that Dongyang City, Zhejiang Province, had about 80 mahogany furniture factories at the beginning of last year. At the beginning of this year, it has increased to more than a thousand. The blind expansion has led to the sale of only 500 pieces of grass and pears in June and July this year. Otherwise it can only be closed, and the profit is only 3%. “Redwood furniture is now in the growing season. The shopping guide period has appeared from the early 1980s to 2000. The use of the national standard for redwoods has taken 20 years. The growth period has also taken 20 years, and then it begins to mature. Only then will it be stable. A prosperous market." Hu Guyue, general manager of Fuxing Guyue Company, mentioned that many customers now say that they don't want to buy or have no money to buy, but they don't dare to buy them. The water in the mahogany market is too deep, and the quality of the products is not good. Beijing should establish a redwood secondary trading market - Wu Xinjian Jinfei Hongmu chairman of the board of the market more and more mahogany furniture, many people bought after a period of time want to change or feel up 10 times want to sell, but no The place is realized. Therefore, we consider that a mahogany secondary trading market should be established. The emergence of this market will allow Redwood players to have more opportunities to exchange, the market charges a certain commission, of course, the profit of this market will not be too high. Due to the small volume of transactions, there will be no price fluctuations in the mahogany furniture market. Lifelong replacement to solve the problem of furniture renewal - General Manager of Yangyan Huanglinyuan Redwood Furniture Our products can be exchanged for life, because now it is very likely that people will change a house in three or five years. The furniture bought at that time may not be suitable in the new house. . In order to meet the needs of customers, our different styles and colors can be exchanged after the difference. A lot of large-size furniture has been added this year. For example, in the past 30 square meters --> a set of sofas in the living room, now the living room has become 50 square meters, then consumers can consider placing a set of mahogany arhat beds in the living room. The furniture industry has no prospects for price competition. It has to do a good job of improving the materials and improving the process. The quality of mahogany furniture reflects the connotation - Zhang Baozhong Yuan Henry classical hardwood furniture production factory director mahogany furniture industry 2007 is the best year, the decline in 2008, gradually climbed last year, this year the market is better than 2009, but not as good as 2007 year. All manufacturers choose materials and work together, and the market can have a good trend. Despite the price increase of materials, it is more important to pay attention to product quality. New guests may just watch the excitement, but now most of the old customers can already see the quality of the work of the furniture. Every piece of mahogany furniture has its connotation and should be reflected by its quality. The number of leading enterprises in the redwood industry is not enough - the general manager of Hugu Yuefuxing Guyue Company According to incomplete statistics, there should be about 100,000 enterprises producing mahogany furniture in the country. Among them, there are many small brands, and the big brands that can truly be called the leader are not. More than twenty or thirty across the country, this is not enough for the entire industry. Multiple factors lead to price hikes in raw materials - Liang Yizhen, chairman of Ruixiangge Classical Furniture, I am based in Laos. I found that the price increase of materials is first because it is a scarce resource. In addition, it is very difficult to export from Laos to China. The phenomenon of not getting goods is very common, and the market should understand the fundamental reasons for the price increase of furniture. There are many young people who buy red rosewood furniture now, but most of them have to consult the elderly at home.
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