In the last two months, the Changping property market was blown up, so how did the furniture industry perform? The reporter visited and found that the property market Xiaoyang Chun did not warm the furniture stores, and the overall performance fell more than 20%. Under the dual coercion of the traditional light market and the crisis, Changping Furniture City, which has always given the impression of low-end, on the one hand, discounts and promotions for various places, on the one hand, it has developed from a deep level to medium and high grade.
Results fell by more than 20%
Last year, Dongguan has seen a collapse of furniture stores. In this torrent, a furniture city of more than 10,000 square meters near Changping East Railway Station was quietly closed.At the same time, a furniture city that was planning to open was also dead.The boss's ten million yuan of funds was solidified in an empty building. .
Since the beginning of the year, the property market in the country has picked up, and the Changping property market has also been rising. The monthly sales of first-hand properties in May and June exceeded 300. However, the furniture retail industry as a downstream industry in the property market has not recovered. Chen Dongling, the manager of Changping Haobainian Furniture Plaza, said that the performance of the entire industry has fallen by more than 20% this year. The reporter visited major furniture cities on the weekend and found that there were not many customers, and some or even three or four shopping guides "siege" a customer.
The shopping guide of Lianjia Private City said that there are many Hong Kong customers in the Changping furniture market. Now Hong Kong people are cutting prices more fiercely and it is not easy to serve.
Ten million yuan of exported furniture flows into Changping market
In Lianjia Private City, the reporter found a large number of products for export to domestic sales, covering home and office series. Many discounts have been made, some as low as 50% off.
Li Wanhong, manager of the mall, told reporters that tens of millions of yuan of blocked export products have flowed into Lianjia Private City. Because overseas customers placed orders and did not receive the goods, the furniture factory forfeited the deposit, so that the factory can be discounted. The reporter found that the products exported to domestic sales are special in terms of size, color, style, etc. For example, due to the small size of the Hong Kong house, a sofa that was originally exported to Hong Kong seems to be relatively narrow.
This is not the only one to promote. Taking the opportunity of renovating the storefront, Xiangjiang Home Furnishing City offered a 30% discount, expressing the desire to create "Changping Low Price King". For hundreds of years, the price has also been reduced by 10%. At the same time, store manager Chen Dongling said that new offers will be introduced in July and August. In the furniture store in Tamsui, the price war is still very strong.
Go upstairs
Water flows to lower place, man goes to higher position. This idiom can be applied to Changping furniture stores. The price is "water" and it goes down; the grade is like "people" and it goes high.
In Changping Town, there are more than 10 furniture cities with a business area of ​​more than 5,000 square meters, with a total business area of ​​more than 200,000 square meters. Although the surrounding towns such as Zhangmutou, Hengli, Qiaotou, Huangjiang and Xiegang, Hong Kong people will also come to help, but the competition is fierce after all. How can we stand out from the crowd? All businesses are aligning their direction with the grade.
Changping's furniture stores are mainly concentrated in the Xiacun section of Changping Avenue and nearby areas. There are several large-scale shopping malls under the iron house. When you walk into the Xiangjiang Home Furnishing City on Changping Avenue, you will hear a banging sound and the store decoration is in progress. Since last month, Xiangjiang Hometown, which has taken root in Changping for 10 years, has begun to transform its large-scale storefronts, which is expected to be completed this month. At the same time, a large-scale operation introduced by major brands was launched, and it was planned to transform half of the total area of ​​27,000 square meters into high-end and high-end furniture areas and make a complete facelift.
Li Liguang, deputy general manager of Xiangjiang Furniture City, said: "Over the past 30 years, the living standards of locals have improved, and Hong Kong people often buy furniture in Changping. The furniture market in Changping Town has great potential, and at the same time, the consumption power is developing in the middle and high end. In the past, we mainly made ordinary products, but now we have to improve the product quality according to the market. "
Lianjia Private City, which also has a metal house, is also seeking to upgrade, and plans to expand its business area from several thousand square meters to 20,000 square meters.
The most striking thing is that Shimao COCO Home Living Plaza, opposite the Dongguan Railway Station, opened its doors on May 1st, with brands such as Home Inn, Real Kung Fu, Gordon Cake, etc., serving 30,000 square meters of "one-stop catering" , Home, electrical appliances leisure center "has become a scale.
Xiao Xiaoming, the person in charge of Shimao COCO Home Life Plaza, said: "We are building a mid-to-high-end one-stop home plaza, giving people a feeling of home, complete with eating, drinking and playing. Furniture is the highlight, all we introduce are High-end brand. "
One square meter of Shimao COCO Home Life Plaza is reserved for furniture brands. At present, more than 10 brands such as Red Apple, Noah's Home, Youmei Home and I Love My Home have occupied 8,000 square meters. The reporter visited major shopping malls and arranged them into a warm home space, which is in stark contrast to the large-scale furniture city. But the current sales performance needs to be improved.
â– Expert advice
Work hard on the word "special"
From the perspective of the closed and shrinking furniture city, extensive management, unreasonable layout, and neglect of marketing and promotion are common features. Industry insiders said that the price war is an expedient measure, and it is not conducive to the development of the industry itself. The key is marketability.
Compared with the first-tier cities in Guangzhou and Shenzhen, Changping Town's stores are relatively small, mostly below 20,000 square meters. Regarding the way out of furniture stores, Wang Ke, executive vice president and secretary-general of the Guangdong Furniture Association, said that the stores with an operating area of ​​10,000 or 20,000 square meters are now too small. You can consider the transformation and put more effort on the word "special", such as making curtains, fabrics, jewelry and other single products.
Industrial applications editor broadcast
Whetstone sintered corundum (ruby) : A kind of microcrystalline corundum product sintered at high temperature. It has a compact and delicate structure and high hardness and strength.
The products are rosy red. The products are small grinding wheel type whetstone, standard type whetstone and grinding head type whetstone. When grinding the workpiece, it can maintain sharp edge and stable geometry for a long time.
It is suitable for forming and grinding of instrument industry, precision parts, micro cutting tools, tools and precision abrasive tools, etc. The precision surface roughness of machining can reach about 0.05μm.
Product SPECIFICATIONS: flat sand wheel whetstone with diameter less than 100 for small grinding wheel type, whetstone with various geometric shapes less than 200*50*25 for standard type, whetstone with diameter less than 25 for grinding head type.
Grinding method
About diamond grinding paste, particle size from W40 to W0.5. W40 is the coarsest, with a large amount of grinding, and W0.5 is the smallest. It is used for polishing, and it does not anneal, and it can also grind the hard knife.
Method of use:
The coarse W40 abrasive paste applied to borotartar can accelerate and increase the grinding amount without annealing.
Then, AFTER the rough grinding paste on the knife is cleaned, W0.5 grinding paste is applied to the ruby or natural jade for polishing, and the effect thrown out is a mirror.
Green silicon carbide, white corundum, brown corundum of these three kinds of whetstone hardness is not enough, coupled with a little coarse particle size, easy to grind out the cross, and the other three kinds of whetstone in polishing, grinding will not annealing.
If the particle size is greater than 1000, there is no difference. It mainly depends on the grinding paste used. When the grinding paste of W1.5 is applied to the ruby with 1000 mesh, its grinding effect is the effect of the grinding paste of W1.5, that is, the effect of the whetstone with 2500 particle size
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