Apparel Industry: Value Innovation and Development Become a New Task

As a high-tech industry, the apparel industry has a relatively wide range of applications. It is sensitive to the progress of science and technology outside the industry. The combination of industrialization, information, and intelligence has greatly enhanced the international competitiveness of China's garment processing industry. After China's garment and textile industry has completed its scale expansion mission, the growth in volume will no longer be the first goal. Brand development with core value innovation will become a new historical task.

The garment industry will enter the "big business" era

In the future, enterprise competition will not be confined to the level of product competition, but will be a contest between the overall resources of the company. The era of capital integration for king capital is approaching, and future companies will face the task of integration and integration. The number of listed companies in the apparel sector will increase rapidly. With the listing of more companies, the apparel industry will move further from the “big business” era.

Clothing industry will enter the "big brand" era

The situation in the apparel industry is now very clear. It is now an era occupied by clothing brands. Without a brand, it can be said that it is very difficult to march. No matter whether it is a traditional channel or an online channel, well-known companies have taken the initiative. The big brands are deeply cultivating and cultivating, enhancing cultural charm, doing market segmentation, making creative enhancements, deeply impressing consumers from the heart, allowing consumers to rely on them, and increasing consumer brand loyalty.

Broad network sales channels

Nowadays, many apparel companies are occupying the market share, it can be said that this is still a beginning, still in the exploration stage, and the development space is very wide. However, the most suitable way at this stage is to integrate the traditional channels with the network channels and apply them simultaneously. Improve efficiency, complement each other, supplement each other, and increase the overall market share of the product.

"Custom" will prevail in a certain range

"Authentic tailoring" and "hand-stitching" a major costume consumer mainstream thirty years ago have come back. The difference is that today's "tailored clothing" has embarked on the industrial production line, "hand-sewn" into the industrialization of large production processes. When the white-collar individualized consumer demand swells, "customization" has become a special embodiment of identity and taste. "Custom" has been quietly rising in some men's dress brand stores and high-grade office buildings and high-grade hotels. It will also spread to women's formal wear and other fields in the future. Although “customization” cannot be a mainstream consumption model that accounts for absolute sales in the short term, it will certainly become a dazzling star in the apparel consumer market after 2010.

China's garment enterprises seek international road

International brands have stepped up their offensive in China and strive to seize the opportunity of the Chinese market at the moment when demand is rising but not yet mature. After 2010, there will be more international brand stores in the Chinese clothing market. International integration is a narrower global distance. The Chinese clothing market More and more international. On the other hand, Chinese enterprises will also make new breakthroughs in the development of the international market. Li Ning's low-key opening of stores in the United States will open a new curtain for Chinese brands to officially land on the international market. Chinese companies will follow the smile curve to further seek a higher international division of labor status. Li & Fung and Esquel will be "replicated" or even more deeply developed. The appearance of Chinese companies in the international community will become more frequent, and the international community will also be more receptive to the “Chinese garments” and “Chinese companies” from the “world factory” to the leading position. The Chinese garment international road has clearly started.